Cervia (Emilia Romagna) December 22, 2006-January 6, 2007



The winter sea tells stories that come from afar. Paolo Buroni knows this well. The multivision designer accepted the lifeguards’ challenge of lighting the shores of Cervia, Milano Marittima, Pinarella and Tagliata, turning them into stages for imagination and emotion. Light, colour, darkness. Cervia’s Christmas gift to its tourists included stories told on the sand and on the Grand Hotel, projected narrations, games and imagination. Paolo Buroni animated the Grazia Deledda boardwalk until January 6 2008, with unique projections. The shore, with its many evocative curves, was the screen for a play of lights and images of rare beauty. After illuminating squares and monuments all over the world, Buroni landed at Cervia with the challenge of thrilling the tourists with his projected images on the walls of the Grand Hotel. So the sand dune told the stories of adventures from afar, of monsters, of battles of love and passion. In an embrace of light and music, the tourists were transported to a distant place, that is not so distant after all. A walk on the beach, in winter, a forgotten season for walking along the sea. And the winter fog, the wind and the darkness of the night cast a perfect backdrop for emotion. The technique used was simple, yet refined. The idea of projecting rays of light onto objects, using special locations in out-of-the ordinary ways. After illuminating the Mole Antonelliana in Torino,the “Pirellone” and Duomo of Milano, “Le ali di Venezia”, the Singapore “National day parade”, the Maranello “Ferrari show”, New Year’s Eve in Bologna’s Piazza Maggiore, and the Milan–Inter derby, Buroni decided to put himself to the test on a natural evocative stage, such as the Cervia seashore in winter. As architect Giordana Arcesilai, a lighting designer from Bologna explained before the installation took place “this project was born of a dream. We wanted to give the gift of an emotion, by evoking, in the observer, the presence of the sea, alive and ready to welcome us, and at the same time envelope us. The result must be a full immersion for those visiting the seashore at Christmas. In fact Buroni creates multisensorial involvement through an artistic and technological space, where the scenes, projected one after another, interact with quadriphonic sound”. From December 23 to January 6, 2008, at dusk starting from 5.30 p.m. night after night the seashore became a place for dreaming: something intangible and marvellous. Nature will do the rest: sand, sea, atmosphere.
“Real and surreal” Buroni explained before the event “will mix into one element to be experienced with all senses. It will just be a matter of giving in to emotion and beauty. Our challenge will be to try to go along with the atmosphere, and to tell new stories depending on the weather”. In this concept rain and fog are not obstacles, instead they are additional elements that contribute to the alluring emotions created by the Winter sea of Cervia.



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