100 years of Inter and 100 images for Inter
For the centennial of the team, Paolo Buroni created and organized a true urban invasion of lights. A “Guerrilla communication operation” carried out by frescoing the buildings in the most “in” neighbourhoods of Milan with projections of images of Inter’s past and present.
So, the team that was born thanks to a small group of players who rebelled to the Milan team philosophy is celebrated with a symbolic and adventurous gesture.
March ninth of 2008, was the centennial anniversary of Inter FC, which was founded in 1908. The occasion was celebrated through several events that gathered fans around the team: some were private “invitation only” events, others were open to all Inter fans and to the city.
Among the latter, after the game played on Saturday the eighth against Reggina (victory!!), Moratti chose to throw a huge party at the San Siro stadium with an extraordinary performance by Adriano Celentano and on that same night in Piazza Duomo, the President offered the 100 year Anniversary cake. In order to really get the entire city involved in the celebration, Milan was peacefully invaded by itinerant maxi-projections for three days: 100 photos for 100 years of history, the victories, the athletic feats, scenes from the games, the fans, the faces of yesterday’s and today’s champions.
Visual designer, Paolo Buroni, perfected the idea and created the projections: four teams, each one on a “mobile unit”, equipped with a Stark projecting system, a power generator and the spirit of adventure, rushed to conquer the liveliest areas of Milan: Porta Ticinese, Navigli, the Castello Sforzesco, as well as Piazzale Lagosta, Cinque Giornate and obviously the San Siro columns after the match with Reggina, and naturally, Piazza Duomo.
And most importantly, the façade of Palazzo Reale, for the arrival of V.I.P., soccer players, and management, at the Gala dinner organized for March ninth, in the halls of the palace. By pointing the projectors onto the façades of buildings and monuments, the four teams projected a series of 100 images, creating wonder and enthusiasm in the passers by who were able to participate in the great celebration of Inter.