Ferrari Red Carpet

“RED CARPET”: the new immersive Multivision by Paolo and Alex Buroni dedicated to Ferrari & Cinema
After the Maserati centenary and the immersive mutivision dedicated to Luciano Pavarotti and Enzo Ferrari, here is the new immersive direction of Paolo & Alex Buroni “RED CARPET”, a tribute to the whole world of cinema that has chosen Ferrari and the myth of her as protagonist.

The inauguration was accompanied by the intervention of Philippe Daverio focused on the strength of the myth and the symbol of speed.

“For the Enzo Ferrari Museum we have created a new format by creating an“ 3D immersive multivision ”which represents an innovative visual language that combines video, photography, music and three-dimensional architectural space.

The Mef Multivision is in fact based on an Architectural Multiprojection with 20 projectors that is projected into the interior space in 5 different directions on over 1500 square meters of surface.

Paolo Buroni has also completely redesigned the internal space of the Museum according to this concept of Immersive Multivision and Emotional Museum which represents the latest evolution of his artistic career.